REQUEST FOR EXPRESSIONS OF INTEREST EXTENSION THE DEADLINE

CONSULTING SERVICES - “AWARENESS / INFORMATION CAMPAIGN ABOUT THE ODA’ CREDIT GUARANTEE FUND” (MSME COMPETITIVENESS PROJECT)

REPUBLIC OF MOLDOVA MICRO, SMALL AND MEDIUM-SIZED ENTERPRISES COMPETITIVENESS PROJECT Sector: General industry and trade sector IDA Credit No. 71740 IBRD Loan No. 94230 Project ID No. P177895 Reference No. MD-CEP- 341960-CS-CQS

The Republic of Moldova has received financing from the World Bank toward the cost of the Micro, Small and Medium-Sized Enterprise Competitiveness Project (MSME) and intends to apply part of the proceeds for consulting services.

The consulting services (“the Services”) include implementation of a public outreach campaign meant for the information of potential beneficiaries from SME’s sector about the Credit Guarantee Fund’ products, specifically the guarantee portfolio mechanism.

The assignment is expected to be implemented during the period November 2025 to May 2026. The Terms of Reference (TOR) for the primary procurement stage for the assignment are attached to this request for expressions of interest.

The Project Implementation Unit of the MSME Competitiveness Project now invites eligible an experienced specialized advertising/communication company or a consortium of such companies (“Consultants”) to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services (required qualifications and experience of the firm, but not individual experts’ bio data).

The Consultant shall furnish documentary evidence (including information about the completed contracts and contact information of clients to whom similar services have been provided) to demonstrate that it meets the following experience requirements:  Has at least eight years of experience in providing media/advertising services.  Has prior first-hand experience in conducting awareness campaigns and qualified in performing similar assignments with at least three successfully implemented during the last three years.  Possess a portfolio of works that prove professional excellence and professional capacity and previous successful experience.  Has capacity to undertake the assignment, inter alia, appropriate equipment, qualified staff of designers, public relation manager, audio and video assemblers, etc.

 Has access to an extensive network of media dissemination channels (TV channels, newspapers, on- line resources, etc.).  Has proven experience with implementation of the donors’ and/or IFIs’ sponsored projects.

The selection criteria are:

Criteria Points Prior first-hand experience in providing media/advertising services by having at least eight years of experience in providing similar or alike services 30 Possess a portfolio of works that would prove professional excellence and professional capacity with at least three successfully implemented projects during the last three years 30 Capacity to undertake the assignment, inter alia, qualified staff, public relation manager, audio and video assemblers, appropriate equipment, etc. 20 Extensive experience in implementation of similar assignments and working with different media outlets, like TV channels, newspapers, on-line resources, etc. 10 Experience with implementation of the donors’ and/or IFIs’ sponsored projects 10

The attention of interested Consultants is drawn to Section III, paragraphs, 3.14, 3.16, and 3.17 of the World Bank’s “Procurement Regulations for IPF Borrowers” November 2020 (“Procurement Regulations”), setting forth the World Bank’s policy on conflict of interest. A Consultant will be selected in accordance with the „Consultant’s Qualification-based Selection” method set out in the Procurement Regulations.

Consultants may associate with other firms to enhance their qualifications; but they should indicate clearly whether the association is in the form of a joint venture and/or a sub-consultancy. In the case of a joint venture, all the partners in the joint venture shall be jointly and severally liable for the entire contract, if selected.

The Expression of Interest shall clearly state the name of the Consultant (individual Firm, Joint Venture or sub-consultancy). The Consultant shall provide relevant references (assignment name, Client, time frame, the role of the firm (main Consultant/Partner in JV/sub-consultant, contract amount, tasks performed etc.) to confirm its experience and qualifications.

Further information can be obtained at the address below during office hours.

Expressions of interest must be delivered in a written form to the address below (in person, or by mail, or by e-mail) by September 26, 2025, COB.

Project Implementation Unit of the MSME Competitiveness Project Attn. Aureliu Casian, Executive Director 180, Stefan cel Mare Ave., office 815, MD-2004, Chisinau, Republic of Moldova Tel: + 373 22 296-723 e-mail: procurementmgf@gmail.com with a notification about submission of EoI to email: piu@mded.gov.md